Integrating enterprise PR & SEO teams
A course for enterprise SEOs & PR professionals that want to work together and improve the ROI of both channels.
- Overview
- Why Sign Up
- What’s included
This course is designed for internal SEO or PR professionals who need an approach to working with internal teams but are unsure how to execute.
In the rapidly evolving search engine and media landscape, acquiring relevant traffic is becoming much harder. Cross-functional integration of PR and SEO will solve many issues with underperforming campaigns.
Search engines remain pivotal in the buyer’s journey, yet the effectiveness of conventional strategies is diminishing due to several key trends:
- The Declining Impact of Links: Sole reliance on link-building is no longer sufficient for strong SEO performance.
- Media coverage is more difficult: Gaining media exposure is becoming more difficult and saturated.
- The Rise of Site Reputation: Search engines now favor sites recognized for their authority and credibility.
- Competition from SERP Features: Innovations like Google’s SGE and other SERP features are capturing traffic that might otherwise visit direct websites.
- Complex Customer Journeys: The multifaceted nature of modern buyer paths, influenced by numerous digital touchpoints, directly affects site ranking and traffic.
Moreover, the customer journey has grown more intricate. Buyers are overwhelmed with choices and information, leading to a decrease in trust towards traditional media. This scenario demands a new strategy.
Introducing an Integrated Approach to SEO & PR
This course is designed to bridge the gap between SEO and PR, illustrating how media, search engines, and websites can collaboratively enhance your marketing efforts. By funneling your target audience effectively through your site—and turning first-time visitors into loyal customers—you can substantially improve your digital marketing ROI.
Are you a corporate SEO or PR specialist?
For SEOs: Improve collaboration with internal PR teams with a unified strategy. Learn how to enable PR teams to execute PR in a way that supports the SEO goals.
For PRs: Improve the impact that SEO has on the overall PR goals. Learn how to use search engines as key touchpoints in relation to media coverage. And how to collaborate with SEO teams to maximize PR’s impact on the business goals.
Integrating PR and SEO is the solution to challenges in acquiring organic traffic, establishing expertise to build an online reputation, and maximizing the ROI of SEO and PR channels.
- Achieve Deeper Audience Engagement: Learn to blend SEO’s analytical strengths with PR’s compelling storytelling, creating content that not only ranks well but also deeply resonates with your audience, ensuring their return.
- Enhance Online Brand Reputation: Discover strategies to fortify your digital presence, boost your brand’s reputation, and cultivate trust and loyalty among your target audience.
- Create Sustainable Revenue Channels: Improve search engine optimization to draw in targeted organic traffic that’s more likely to convert, laying down a solid foundation for your business’s long-term success.
The course comes in the form of a weekly email, which will include options for webinars with Kevin Rowe, that you can’t get anywhere else.
The course has 8 modules, introducing you to key concepts:
- Foundations of Integrated PR & SEO: Introduction to the synergy between PR and SEO, focusing on how they work together to earn links and brand mentions that boost site reputation and rankings.
- How Integrated PR & SEO Works: Overview of the key elements of an integrated PR & SEO program and
- The REACT Framework for Execution: Explore the combination of expertise, customer journey, and trends in creating a cohesive strategy along with the REACT workbook.
- Uncovering Your Expertise: Identifying brand or personal expertise that will guide both on- and off-page content strategies.
- Audience Journey Mapping: Aligning SEO and PR activities with the audience journey to enhance engagement and conversion rates and create funnels.
- Trends for Topic Idation: Use industry and media trends to identify topics that work for SEO and PR.
- Integrated Topic Tours: Implementing integrated campaigns around specific topics to increase non-brand keyword rankings and audience engagement.
- PR-SEO Funnels: Creating funnels that leverage both direct brand searches and broader query engagements to drive conversions.
- Full-Funnel Strategy: Understand what a full-funnel strategy is and how to leverage it to drive converting audience engagement.
- Topical Reputation: Understanding the importance of links and mentions based on a given topical category can drive ranking without securing links directly to the pages you want to rank.
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About the Presenters
Presenter: Kevin Rowe
Kevin is the Founder & Head of Digital PR Strategy at PureLinq, a provider of digital PR for SEO services.
After graduating with a degree in Integrated Marketing Communications from the Roy Park School of Communication at Journalism at Ithaca College, he was a researcher and editor for post-doctorate researchers from Cornell University, performing field research in Chile. This was his introduction to the power of primary research and true field expertise.
Starting in 2010, he began designing and executing SEO, paid media, and PR initiatives for enterprise clients. He found himself consulting for digital, social, and communications firms in New York, and beyond. This experience included consulting for global powerhouses like Teneo Holdings, Coca-Cola, Novartis and Siemens.
This was a path to building two search and digital PR agencies that won enterprise clients like Hyatt Hotels, Kaplan University, Groupon, VMware, and so much more.
He found this experience invaluable, which made sense to share in contributions to publications like Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Read Kevin’s latest articles on Search Engine Journal.
Thought leadership in:
Clients include:
Interested in Digital PR Links & Mentions?
Contact PureLinq today to start distributing articles and getting links to your content.
About
Contact Us
Phone: 607.373.9351
Address: PO Box 213547, Royal Palm Beach FL 33421
Email: info@purelinq.com
PureLinq
PureLinq is a service provider of digital PR for SEO, offering a true alternative to link building using digital PR to build a site’s reputation as well as earning links, brand mentions.
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PureLinq
PureLinq is a link building and enterprise SEO technology firm. When you need a program to work, call us. We build highly-complex programs that perform.
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