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Build your site’s topical authority with digital PR (DPR), with links from local, national, and trade media.  Key Insights Definition and Objectives: Digital PR for SEO involves using digital PR techniques to enhance SEO goals, focusing on organic visibility and influencing audience behavior on a website. Types and Strategies: The article outlines three main types of DPR: 1) Earning links and brand mentions through owned asset marketing, 2) Securing and ranking thought leadership articles to
Digital PR, DPR Mini MBA, SEO
Digital PR has transformative applications in SEO and is almost a requirement to rank in the top positions of Google. However, not all digital PR techniques have an application in SEO.  Owned asset marketing is a strategy tailored to SEO. What is Owned Asset Marketing (OAM)? OAM is a digital PR for SEO strategy that optimizes the digital PR process to earn links and brand mentions efficiently from local, national and trade media: podcasts and
Digital PR, DPR Mini MBA, SEO
This article is part of a series about integrating PR & SEO.  I’ve covered some important topics about identifying your area of expertise and audience journey mapping, let’s pivot to a crucial aspect of integrated PR and SEO strategies: identifying content topics by using relevant trends that are relevant to your audience and the media. This email outlines a structured approach to trend identification, ensuring your content resonates and captures the attention of both your
101 Course: Integrated SEO & PR, Digital PR, SEO
My life changed when I started mapping out the audience journey. As we delve deeper into the nuances of effective integrated marketing strategies, understanding audience journey mapping becomes indispensable. This email outlines a structured approach to mapping the customer or buyer’s journey, a pivotal component for tailoring your PR and SEO efforts to meet your audience at every critical juncture. What is an Audience Journey Map? An audience journey map (also called a buyer’s or
101 Course: Integrated SEO & PR, Digital PR, SEO

March 10, 2024

Identify Your Area of Expertise

Kevin Rowe Comments are off
Expertise is a cornerstone for the integrating PR & SEO strategy. Below is a guide to understanding and identifying an individual or brand’s expertise that can then be used in an integrated PR & SEO initiative. I personally built 3 companies by establishing myself as an expert in a field. What is an Area of Expertise? A relevant area of expertise is the advanced knowledge or skill in a particular field or domain acquired through
101 Course: Integrated SEO & PR, Digital PR, SEO
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