How do you determine if a site linking to yours is high or low quality? PureLinq’s PureGrade™ does exactly that.
The score is on a scale of 1 – 100%. The lower the score the more likely the site is purely made for SEO, and not and ideal candidate for a contextual link. Search Engines Quality Rater Guidelines provides some insights into what is considered a ‘high quality’ site from both a user experience and content satisfaction standpoint. PureGrade™ is PureLinq’s scoring following similar guidelines for target query relevance and satisfaction.
1-39% Low-quality sites
40-74% Medium-quality sites
75-100% High-quality sites
PureGrade™ has three ranges that will guide how we recommend use of sites.
1-39% Low-quality site with a high potential of being a PBN or Made for SEO site, very easy to get posts on and likely will ask for payment.
40-74% A site like many on the Internet with good quality and some generalized expertise, may lack a great user experience or cover diverse topics. By providing engaging, well-written articles, it is often possible to obtain placement for a contextual (and relevant for users) link.
75-100% A premium placement that requires premium content from expert and knowledgeable writers. Typically there is a high bar for consideration, and a topical focus necessary. Generally, more time-consuming and requiring experience to secure.
Satya is skilled in SEO, traditional link building, and has sharp knack when it comes to email marketing techniques and deploying email campaigns.
Fun fact: Satya loves shopping and believes in staying stronger together.
Mike Woellert is PureLinq’s digital marketing manager and has several years of digital marketing experience.
Fun fact: Mike is a huge Disney, Star Wars and Marvel movie fanatic.
Richard Cummings has been practicing SEO and online marketing for years. He has set up, analyzed, and optimized countless websites and always looks forward to new, creative challenges to improve website traffic for clients.
Kristie performs business admin and HR tasks for PureLinq.
Fun fact: Kristie loves shopping!
Angela began link building in 2007 and quickly became known as the go-to expert in all things offsite marketing. By combining content marketing, traditional link building, and social media, she was able to set clients up with outstanding programs that delivered results in the form of organic rankings and traffic. Angela joined PureLinq as the Director of Operations in October 2020. Fun fact: Angela is an NFL team owner, as she owns stock in the Green Bay Packers.
Kevin Rowe is one of the top innovators in the search marketing industry, developing industry-leading programs for SEO and link building. He has built world-class programs for a range of companies from fortune 100 to Silicon Valley startups. He is a thought leader with his thoughts being published in Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Read Kevin’s latest articles on Search Engine Journal.
Kevin’s personal podcast: the Future of SEO
Kaitlin helps manage freelance writer content, putting her BA in Journalism from Mississippi State University to good use. She also has a minor in French, but don’t ask her to speak it.
Fun fact: Kaitlin was a barista for many years and is on a mission to sip the best coffee in every state.
Jon Lightfoot was founder and CEO of a successful chemical and fragrance company. Upon exiting that role he spent more than a decade agency side and several years brand side wherein he honed robust marketing, strategy and data intelligence acumen. Jon’s strategic marketing initiatives have stewarded healthcare providers, agencies, learning and education based companies, eComm and Fortune 500 companies alike in meeting or exceeding their SEO, branding, performance and audience expansion goals.
Lindsey manages the day-to-day management of freelancer writers and editors as well as content production. In addition to holding two BAs in History and English from Binghamton University, she has a Masters in Magazine, Newspaper, and Online Journalism from Syracuse University’s Newhouse School of Public Communications.
Fun fact: Lindsey has traveled to 11 countries and it’s on her bucket list to visit every continent.
James is the PureLinq Developer. He is responsible for building and maintaining the client portal.
Fun fact: James lived in Japan for five years.
April’s position at PureLinq has her overseeing all content production, managing a team of freelance writers and editors, and building out our content guidelines. She has an MA in print and digital journalism from the Newhouse School at Syracuse University and a BA in Communication Studies and Marketing from Cazenovia College.
Fun fact: April basically runs a zoo with a pet rabbit named Lily and two Australian Shepards named June and Hank; chickens coming soon. She also likes to refurbish furniture in her spare time.
If it needs to get done, Marcus can figure it out. He has worked on e-commerce and lead generation programs for a variety of digital marketing projects. These experiences include SEO, PPC, web analytics, minor development, and email marketing.
Fun fact: Marcus, otherwise known as Larabee Live, is a one-man-band that plays all around Central New York.
Joseph helps to scale up the PureLinq database through blogger research and outreach. He builds white-hat links for high-value content and pages with niche audiences.
Steve has over a decade of SEO and link building experience. He focuses on building white-hat links for high-value content and pages with niche audiences.
Colin performs link mining and outreach for PureLinq’s clients and brings a high level of organization to manage a large number of link placements each month.
Fun fact: Colin loves techno music and playing video games.